# identity.md

## Organization Overview
- **Company Name:** CoyoteVest
- **Mission:** To protect dogs with specialized pet body armor, aiming to prevent loss and make a significant difference to families by saving lives.
- **Company Structure and Legal Entity:** A small, family-owned business. Legal entity details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A small, family-owned business.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Paul Mott (Founder)
    - Pam Mott (Founder)
    - Nicole Mellom (Founder)
    (See more at: [https://www.coyotevest.com/pages/about-us](https://www.coyotevest.com/pages/about-us))
- **Team Structure and Departments:** A small, family-owned team. Details forthcoming on specific structure or departments. (See more at: [https://www.coyotevest.com/pages/about-us](https://www.coyotevest.com/pages/about-us))
- **Company Culture and Values:** Dedicated to enhancing pet safety and providing peace of mind to pet owners through innovative protective gear.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce business specializing in the design and sale of pet body armor to protect dogs from predators.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.